I love Costco. My wife thinks I’m obsessed with it…and she’s right! Costco has stations with samplers throughout the store. You could literally have lunch there if you went around twice (joke). You sample...you like...you buy! Could you do the same in your practice and increase your point of sales? Absolutely!
We do this quite a bit with products like Greens First. This is a greens product that we sample at the front desk.
1. We check salivary pH
2. We then give a chilled sample from a carafe.
3. We offer sample packs or the product at a 15% discount
4. We give the patient a benefit handout
5. We sell a boatload
Samplers can and should be done about once a month. My first time introducing a sampler, we sold $8,000 worth of product in my practice, at a 100% mark-up. You can do this too!
Observation: Samplers increase sales significantly and can add up to $100,000 extra income per practice.